Job description
Job description
About the Job:
We’re looking for an experienced Brand Lead (m/f/d) to join our team and lead its branding strategies. In your day-to-day work, you’ll focus on streamlining brand KPIs, defining the long-term brand vision, managing resources, and ensuring cross-functional collaboration between performance marketing, product, and creative teams.
Our client is the leading e-commerce company for rugs, delighting over 1.5 million customers in 17 countries since 2008. Here, you’ll have the opportunity to actively shape the brand, work in an innovative environment, and bring creativity to life.
In this role, you’ll:
- Take full ownership of brand performance metrics, including awareness, consideration, preference, and brand equity.
- Define and continuously evolve the long-term brand vision and strategy in alignment with company goals.
- Manage brand resources by coordinating budgets, creative assets, and marketing initiatives to ensure they’re used effectively.
- Collaborate cross-functionally with performance marketing, product, and other teams to deliver a consistent brand experience.
- Develop and refine the brand channel strategy across digital, social, out-of-home, in-store, and partnership channels.
- Lead the creation and execution of brand campaigns from concept development to rollout, working closely with both internal and external creative partners.
- Leverage customer insights and market research to sharpen the messaging and optimise campaign performance.
Your profile:
- A minimum of 4–6 years’ experience in brand marketing with a proven track record of executing campaigns and activations.
- A strategic thinker who blends visionary ideas with hands-on project management, especially in fast-paced environments.
- A deep understanding of brand building both online and offline, including media planning and effective storytelling.
- Strong project management skills and the ability to influence and align diverse stakeholders across functions.
- Excellent communication skills in English are a must, German is a plus.
- Previous experience in retail, FMCG, or consumer-focused industries is a nice-to-have.
- Professional experience is expected; academic qualifications that support your expertise are welcomed.
Benefits and perks:
- Develop yourself: Actively contribute to shaping the brand and implement exciting projects in a dynamic environment.
- Be yourself: Join a welcoming, inclusive workplace where even your dog is welcome – come as you are!
- Relax: Enjoy a flexitime model, 28 days of vacation, and extra time off during the Christmas and New Year break.
- Strengthen yourself: Benefit from a comprehensive (vegan) catering menu offering lunch, breakfast, coffee, oat milk, fruit, and more.
- Learn more: Work with international teams on a variety of projects, continually expanding your expertise and perspective.
- Get involved: Your ideas matter here – you’ll have the freedom to test and implement your own approaches.
- Plus, take advantage of mobility funding such as job tickets, bicycle leasing, e-charging stations, and options for up to 26 days of home office per year.
Our commitment to Diversity & Inclusion:
We are a passionate, owner-managed company that celebrates diversity and values the unique contribution of every team member. We welcome candidates from all backgrounds and are committed to fostering an inclusive work environment where everyone can thrive.