# Startups and Brands | PAP #101
with Jonas Bailly (Jung von Matt) and Dr. Simon Walter (Project A)

Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report", recently published by Jung von Matt – the renowned creative agency, was a great occasion for our Chief Brand Office Simon Walter to speak with Jonas Bailly. Jonas is Managing Director at Jung von Matt and one of the publishers of the startup report. Together they discuss the importance of branding for startups and whether the relationshop between creative agencies and startups is really complicated.

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Startups and Brands

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Startups and Brands | PAP #101

PAKCon

Electric Gamebox

Voi e-scooters

Trade Republic Application

Quantum Systems

PAKCon 2019 - Opening & How to make your company more diverse

Project A Knowledge Conference 2019 - Opening – Title Image

sennder truck #2

Sophie Chung

Testimonial: Trade Republic Christian Hecker

PAV Team #1

Partnering with the next generation of tech pioneers.

Homepage v2: Hero

Who we are

Homepage v2 - Who we are

Homepage v2: Who we are (content)

How we support founders

Homepage v2 - Success Stories

Testimonial: sennder David Nothacker

sennder is an incredible success story: The company became Europe’s leading digital freight forwarder in only a couple of years. Rising to the status of unicorn in 2021, we continue to support sennder, having invested early on at seed stage.

Trade Republic is Europe’s mobile-first commission free broker. Its mission is to democratize access to capital markets and close the European pension gap. After raising one of the largest funding rounds in Europe, Trade Republic now ranks among the highest valued FinTechs.

Testimonial: KRY Johannes Schildt

Kry has taken telemedicine to the next level enabling people across Europe to see a doctor without actually having to go to one. We first invested in Kry’s seed round. Since then Kry has become a European unicorn in the digital healthcare market.

Testimonial: Spryker Boris Lokschin

Founded in 2014, Spryker enables companies to build sophisticated transactional business models in unified commerce including B2B, B2C, and Enterprise Marketplaces. It is the most modern platform-as-a-service (PaaS) solution with headless & API-based architecture that is cloud and enterprise-ready. We have been part of their journey since their very beginning.

Homepage v2 - Success stories (content)

How we invest

Homepage v2 - How we invest

Homepage v2: About Project A (content)

Teaser: FAQs

News

Homepage v2 - News

__Berlin, 12.06.2024.__ [Black Semiconductor](https://blacksemi.com/), a pioneer in next-generation chip technology, announces one of the largest funding for a deep tech company manufacturing chips in Europe to date. The company has secured EUR 228.7 million public funding over the next 7 years under the [IPCEI ME/CT program](https://ec.europa.eu/commission/presscorner/detail/en/IP_23_3087). Alongside the public funding, Black Semiconductor has secured an additional EUR 25.7 million in equity funding. The round was led by Porsche Ventures and Project A Ventures, with participation from leading venture capital firms, corporates, and industry leaders.

Black Semiconductor introduces a new generation of chip technology by leveraging graphene technology to create powerful chip networks with unparalleled performance, connecting thousands of chips to allow them to interact as if they were one.

"Europe needs to focus on achieving independence in key enabling technologies to ensure the continent's autonomy and economic stability amid geopolitical challenges and supply chain issues. Semiconductors have been a much-neglected industry. Black Semiconductor, with its great founding team, exceptional technological know-how and substantial funding, has the ability to bring back some of the much-needed technological sovereignty and become one of the key players in Europe", says __Uwe Horstmann__, GP at Project A.

Black Semiconductor secures €254.4 million in funding to launch new semiconductor technology in Europe 

Black Semi PAV Website

Black Semiconductor secures largest deeptech funding in Europe

__Berlin, 10.06.2024.__ [ARX Robotics ](https://www.arx-robotics.com/), a manufacturer of scalable robotic systems for mass deployment in both defence and commercial applications, announces that it has raised a 9M EUR seed funding round. NATO Innovation Fund is the lead investor, with participation of Project A and Discovery Ventures. 

ARX has become one of the pioneers in autonomous and modular robotic solutions that redefine cost-effective technology for Hashtag#defence and commercial use cases. The new funding will enable ARX to expand its team, scale production capabilities and help European armed forces future-proof for robotic warfare by overcoming the lack of mass in unmanned ground systems. 

__Uwe Horstmann__, GP at Project A: "We believed in ARX's potential early on, when we supported their ideation process in our Studio and subsequently led their pre-seed round. Autonomous robots will be a game changer in terms of increasing safety, efficiency and capabilities. The team has demonstrated a remarkable ability to address robust and modular ground robotics at scale in dual-use scenarios for both government and civil customers."

ARX raises €9m seed round to fill NATO's robotics gap


ARX PAV Website

ARX Seed Funding 

__Berlin, 04.06.2024.__ Financing and data insights company [re:cap](https://www.re-cap.com/) has raises a $14.6m Series A round led by Entrée Capital with participation by Project A and Felix Capital. re:cap provides alternative debt financing and software to tech and services businesses. They also introduced a decision-making platform for institutional investors, allowing them to turn data into insights for better financing decisions.

Project A first invested in re:cap's seed funding round in 2021. More information on the funding round and re:cap products can be found [here](https://www.re-cap.com/press/re-cap-series-a-releases-saas-platform-investors-businesses).


Fintech re:cap raises USD 14.6m Series A funding round

Recap website

Fintech re:cap raises Series A

__Berlin, 19.3.2024.__ Project A leads the 2.5m EUR seed investment for [enapi](https://www.enapi.com/), a transaction broker for the electric vehicle charging industry. As an infrastructure layer company, Enapi focuses on building the most secure, reliable, and scalable platform for stakeholder collaboration in the EV industry. Enapi exists to commoditize connectivity and, thus, fuel the green mobility revolution.

enapi raises seed funding to revolutionize EV charging interoperability

enapi PAV website

Transaction broker enapi raises seed funding to revolutionize EV charging interoperability

__Berlin, 14.3.2024.__ Project A leads the 3.75m EUR seed investment for [Mindfuel](https://www.mindfuel.ai/). Mindfuel has developed an all-in-one data product management software that empowers professionals to unlock the full business potential of their organization's data and AI efforts. The company’s AI-driven ‘Delight’ software is a powerhouse tool for data and AI professionals to manage, measure and monetize the success of data investments.

Read why we invested in Mindfuel [here](https://insights.project-a.com/unlocking-real-business-value-from-data-why-we-invested-in-mindfuel/).