Berlin, 20 September 2022. Project A co-invests in Konges Sløjd, a premium international lifestyle brand offering apparel, accessories, home products and toys for babies and children.

Project A has invested alongside 3i Group plc (“3i”) which has taken a majority stake in Konges Sløjd. The investment is part of Project A’s expanded private equity co-investment practice which was announced during the tech investor’s most recent fundraising earlier this year.

Based in Copenhagen, Konges Sløjd designs, sources and markets its high-quality assortment through a curated network of retailers and direct-to-consumer e-commerce shops in more than 50 countries. The company has established itself as a leader in the premium child fashion segment through exceptional design, durability and sustainability of its products.

Christoph Rösler, Partner at Project A, says: “Konges Sløjd has shown an incredible growth story since its foundation in 2014, having developed into one of the most sought after baby and children brands. The team demonstrates a very deep understanding of their customers and manages to create products that families simply fall in love with. We are confident our operational team will be able to support their further growth across the globe and are very much looking forward to working with Emilie, her management team and 3i to achieve this.”

About 3i Group 3i is a leading international investment manager focused on mid-market private equity and infrastructure. Its core investment markets are northern Europe and North America. For further information, please visit: www.3i.com

About Konges Sløjd Konges Sløjd designs, sources, and markets high-quality, branded children’s clothing, accessories, home products and toys in more than 50 countries. Its products are made with quality, environmentally-friendly materials with a focus on organic cotton, wool and wood. Konges Sløjd has a global and highly engaged community on Instagram (www.instagram.com/kongessloejd) and sells its products through +1,000 global retailers and its own webshops (www.kongessloejd.com).